The Label

Begun in 2008, DAYGLOW is a Singapore-based women’s ready-to-wear cult label that is inspired by past eras. Incorporating cuts that are easy to wear, it creates modern day wear from classic styles. DAYGLOW designs for individuals who choose to be unique: those who want freshness in their style. Therefore, each creation is original and limited with only the most exclusive fabric used. 

Besides ready-to-wear pieces, services like made-to-measure / customising and designing dresses are also offered. DAYGLOW is a label of Headseamstress, registered under business no. 53170259J.

The Designer

The brainchild and consuming passion of Lilian, DAYGLOW was created to remind us of the unrefined, organic, brown sugar sweet memories of the age of innocence. Viewed through rose tinted soft focused lenses, a technicoloured world of floral prints, pleats, frills is embodied in the collections of DAYGLOW.

The designs are comforting, as it subtly encourages reminiscence, romantic like first love and covertly sexy like a convent school girl’s pinafore. They are about carefree barefoot trots in the grass, giddy hand held twirls and capricious laughter.

Lilian was trained professionally as a dressmaker, patternmaker and is a self taught fashion designer. Coming from a family of creative people, her father and sister are no doubt, Lilian’s pillars of strength when starting out DAYGLOW. Her years spent in the advertising industry had also exposed her to ingenious designs across many media.

When she’s not in her studio sewing away on her trusted Juki, you would find her on the streets of Arab Street admiring fabrics or lounging at home with her 3 lovely Ragdoll cats.